trylgotdam

B2B research hub

Method 06

Claude insight synthesis

Synthesis is where qualitative work becomes useful—or collapses into vibes. trylgotdam’s Claude synthesis keeps every claim tied to evidence.

Researcher clustering Claude interview quotes into insight pattern cards

From transcripts to pattern cards

After Claude interviews and sponsor sessions, cluster quotes by tension—not by product feature. trylgotdam forbids starting synthesis with your roadmap categories; that forces evidence into marketing’s favorite boxes.

Write each pattern card in the buyer’s verbs. Attach roles so readers know whether an operator or a CFO spoke. Link the card to a named item from friction patterns or a node on your contact-point map.

What Claude synthesis refuses

No invented sample sizes. No ROI projections disguised as research findings. No “87% of buyers” when you spoke with twelve people. If leadership needs numbers, run a separate quantitative study—do not launder qualitative work into false precision.

A strong insight still looks true when the original speaker reads it.

Hand-off to positioning

Only cards that survive a red-team review enter the positioning framework. Red-team questions: Would a skeptical buyer recognize this? Does observation contradict it? Are we claiming causality we did not study?

Turn synthesis into claims you can defend